Fashion and retail

Colour and line, read in the store.

In the store, a camera and our software read each customer’s colouring and lines, and narrow the collection to what suits her. Virtually, in seconds.

Illustrations on this page are AI-generated; the people shown are not real.

A slim capture station with a ring light in a stone and oak boutique; a customer looks at it

01

Capture

At an elegant station, the customer chooses to be photographed. Nothing happens without her clear yes.

A face with fine silver landmark lines and four measured colour chips: hair, iris, skin, lips

02

Analyse

From the photograph, our software reads undertone, contrast and depth of colour, and the lines of face and figure.

The same face in four knit colours: deep teal, plum, mustard and rust
Virtual drapes: the same face in four colours. The cool shades suit her; the warm ones do not.
Four garments in her colours on honed limestone: teal merino, plum silk, powder-blue poplin, grey-blue cardigan
Four seasonal palettes of eight colours each

03

Narrow

The store’s own range, filtered to the colours and cuts that suit her.

A short rail of six pieces in one cool, deep palette, a full colourful rack out of focus behind it
Six pieces instead of six hundred.
A phone showing a tailored message with four suggested pieces

04

Tailored follow-up

If she opts in, suggestions selected for her looks arrive by email or WhatsApp.

A man with cool, greying hair looks through suit-cloth swatches at an oak counter
Cloth pre-selected for his colouring, before the first fitting.

Privacy by design

A face is personal.

  • Opt-in only, with a separate yes for messages.
  • The photo serves the reading and need not be stored.
  • She can see and delete her profile at any time.
  • One tap to unsubscribe. No data is ever sold.

Designed for the retailer.

  • Fewer returns

  • Faster decisions at the rail

  • More confident baskets

  • Messages people want to open

Petrol rib knit, plum silk, grey flannel, white and green marble samples and colour chips on oak, in sunlight

The same palette, from the wardrobe to the walls.

Architecture and interiors

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